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Apr 2010
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- The Fall of Higher Education?
- Happy Birthday!
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Apr 2010
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Friday, April 30, 2010
Here's an interesting piece on higher education and its possibly imminent demise.
For 400 years, higher education in the US has been on a roll. From Harvard asking Galileo to be a guest professor in the 1600s to millions tuning in to watch a team of unpaid athletes play another team of unpaid athletes in some college sporting event, the amount of time and money and prestige in the college world has been climbing.
I'm afraid that's about to crash and burn. Here's how I'm looking at it.
1. Most colleges are organized to give an average education to average students.
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By emphasizing mass and sameness and rankings, colleges have changed their mission.
This works great in an industrial economy where we can't churn out standardized students fast enough and where the demand is huge because the premium earned by a college grad dwarfs the cost. But...
2. College has gotten expensive far faster than wages have gone up.
As a result, there are millions of people in very serious debt, debt so big it might take decades to repay. Word gets around. Won't get fooled again...
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3. The definition of 'best' is under siege.
Why do colleges send millions (!) of undifferentiated pieces of junk mail to high school students now? We will waive the admission fee! We have a one page application! Apply! This is some of the most amateur and bland direct mail I've ever seen. Why do it?
Biggest reason: So the schools can reject more applicants. The more applicants they reject, the higher they rank in US News and other rankings. And thus the rush to game the rankings continues, which is a sign that the marketers in question (the colleges) are getting desperate for more than their fair share. Why bother making your education more useful if you can more easily make it appear to be more useful?
4. The correlation between a typical college degree and success is suspect.
College wasn't originally designed to merely be a continuation of high school (but with more binge drinking). In many places, though, that's what it has become. The data I'm seeing shows that a degree (from one of those famous schools, with or without a football team) doesn't translate into significantly better career opportunities, a better job or more happiness than a degree from a cheaper institution.
5. Accreditation isn't the solution, it's the problem.
A lot of these ills are the result of uniform accreditation programs that have pushed high-cost, low-reward policies on institutions and rewarded schools that churn out young wanna-be professors instead of experiences that turn out leaders and problem-solvers.
Just as we're watching the disintegration of old-school marketers with mass market products, I think we're about to see significant cracks in old-school schools with mass market degrees.
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The solutions are obvious... there are tons of ways to get a cheap, liberal education, one that exposes you to the world, permits you to have significant interactions with people who matter and to learn to make a difference. Most of these ways, though, aren't heavily marketed nor do they involve going to a tradition-steeped two-hundred-year old institution with a wrestling team. Things like gap years, research internships and entrepreneurial or social ventures after high school are opening doors for students who are eager to discover the new.
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